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How a shrewd 'PV' campaign turned the spotlight on Sindhu

The marketing campaign, a reflection of the sport's growth in the country, had netizens second guessing.

Arjun Mylvahanan14 Jan 2025 10:01 PM IST

India Open: Rusty Sindhu and resilient Satwik-Chirag move to second...

Kiran George also registered an impressive win over Yushi Tanaka of Japan.

Pritish Raj14 Jan 2025 8:08 PM IST

India Open: Satwik-Chirag, Sindhu, Kiran George move to next round -...

Follow us for all the LIVE action from Day one of the India Open Super 750 tournament.

The Bridge Desk14 Jan 2025 8:30 AM IST

India Open: PV Sindhu, Satwik-Chirag hope to leave a mark under new...

PV Sindhu has joined hands with Indonesian coach Irwansyah Adi Pratama.

Pritish Raj13 Jan 2025 8:49 PM IST

The Bridge Desk IST

The Bridge Desk IST

Sudipta Biswas IST

PV Sindhu becomes the highest-paid female badminton player in 2024

Sindhu accumulated an earning of $7.1 million in 2024, making her the highest-paid female athlete in India.

The Bridge Desk30 Dec 2024 9:50 PM IST

Sudipta Biswas IST

Abhijit Nair IST

The Bridge Desk IST

Sudipta Biswas IST

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