Begin typing your search above and press return to search.



Let’s bridge the gap in Indian Sports together

India has only won 35 medals in all the Olympic Games it has participated in since 1900. In the last five Olympics, India has managed to win 19 medals and only two gold medals. Why is it that we don’t have a world-class Basketball team? Why is our national sport dying? Why did it take us 3 Olympics and a span of 13 years, after Abhinav Bindra’s heroics at the 2008 Beijing Olympics, to produce only the second individual Olympic gold medallist? When will India qualify for the Football World Cup? Are we destined for mediocrity and should accept it and move on? While the debate and embarrassment exist for a few weeks after every Olympic Games, it evaporates into thin air soon except for the school essays and college debates.

"Talents are unrecognised" is the basic answer to all these questions. If so, why does this happen? Those who are ready to swim against the waves in Indian Sports are never known unless they start getting into the news by their hard work and a strong belief in themselves.

The situation is quite alarming.

But who should we blame? The government? Nah. Peep into your heart and deep down you will see that we are the culprits. The fact that India is a sport-loving nation can be gauged from the fact that there are multiple channels and publications dedicated to sports. However, the irony is that most of the sports coverage is skewed. As Prime Minister Narendra Modi once said, “If sports do not hold significance in our life, we cannot nurture sportsman spirit as a "Sanskar" in our society and without such "Sanskars", the society cannot flourish!” With various schemes inaugurated, the government has demonstrated its intention to increase India’s sporting profile globally.

However, whether these steps will lead to in the foreseeable future is another thing altogether. We can only remind the government of providing the players with suitable facilities and infrastructure.

What we as individuals can do is to change the way we think.

We need to support our athletes more consistently and we need to do so by following sports consistently. Of course, the Olympics are special, but till we start giving sport some attention throughout the year, there will be little reason for us to celebrate.

Let’s give sports a chance.

The Bridge is here to bring about a change in the sports ecosystem and most importantly, a change in you. We have a billion people in this country; it is just a matter of identifying the right talent and training them. The change can’t come alone. A start has been made and there is a glimmer of hope to change the script that has starved Indian sports for so long. The signs are positive.

The Bridge’s Products & Services:

1. Indian Sports Content

The Bridge is the biggest digital media house fully focussed on bringing out unheard aspects and narratives of Indian Sports. We strive to bring every Olympic and lesser-known sport played across the country into the limelight through extensive coverage in the form of textual and visual storytelling.

2. Webinars

The world is connected the closest virtually than ever before, webinars are the best way for knowledge sharing. The webinar series aims to provide our sports-loving audience with a better understanding of the Indian sporting ecosystem.

3. Game.Set.Match.

The Bridge’s very own Indian Sports Quiz series brings the best of the best quizzers in the nation under one roof!

4. Khel Sahyog

At Khel Sahyog, we try to bridge this gap in Indian sports - one campaign at a time. Envisioned and built by the team behind The Bridge, Khel Sahyog is an important platform to offer a helping hand when anyone in the Indian sporting ecosystem needs it.