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Coca-Cola named official sponsor of Indian women’s U17 football team

The landmark partnership offers long-term backing to the Indian women’s team ahead of major continental competitions...

The Bridge Desk10 Jan 2026 10:25 PM IST

How leagues, federations and broadcasters leverage AI automation in...

AI is being used to streamline the most resource-intensive parts of content creation, from identifying key in-game...

The Bridge Desk8 Jan 2026 5:10 PM IST

PT Usha, Jonty Rhodes, Gagan Narang to attend FICCI's 15th Global...

The event will also feature the ‘India Sports Awards 2025'.

The Bridge Desk14 Nov 2025 1:40 PM IST

FICCI announces 15th edition of TURF – Global Sports Business...

The conference demonstrates a shared vision of ‘Transforming India into a Global Sporting Powerhouse’.

The Bridge Desk23 Sept 2025 1:15 PM IST

Indian Supercross Racing League-Season 2: Franchise teams attract...

A recent investment values an ISRL Franchise Team at ₹30 Cr.

The Bridge Desk4 Sept 2025 4:45 PM IST

From practice to performance: Sparring Player makes tennis and...

How an ingenious platform is helping players train better and dream bigger.

Aswathy Santhosh23 Aug 2025 6:11 PM IST

Alliance University Signs MoU with Anju Bobby High Performance Center...

The MoU supports the objectives of the Sports Development and Welfare Bill 2025 through a new undergraduate program.

The Bridge Desk18 Aug 2025 6:13 PM IST

Shaping India’s Next-Gen Sports Professionals: The GISB Advantage

Discover how GISB’s partnership with the Premier League empowers students with global exposure and live projects,...

Aswathy Santhosh14 May 2025 5:42 PM IST

UTT: 1.3x rise and poised for growth with new broadcast deal

In 2024, the league saw 20 million viewers across TV and OTT.

Rahul Kargal13 May 2025 5:09 PM IST

Scoring Big: The Brand Playbook for India’s $130B Sports Economy

The ever-growing craze for sports in India, estimated at around 655 billion, is a huge market for sports brands to tap...

The Bridge Desk9 April 2025 11:33 AM IST

Setting the gold standard in Sports Management Education: How GISB is...

Explore career opportunities in the Indian sports industry with GISB.

The Bridge Desk25 March 2025 10:01 AM IST

GISB expands to Bengaluru: A new era for Sports Business education

With industry-centric programs, international collaborations, and hands-on training, GISB is shaping the next generation...

Aswathy Santhosh7 March 2025 2:53 PM IST

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