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Boost's latest campaign is an ode to the emerging superstars aka The...

Boost's latest campaign 'Stamina Stars' shows that 'Game chote bade ground ka nahin, Stamina ka hota hai'

The Bridge Desk6 April 2022 3:00 PM IST

Group M's 'Sporting Nation in the Making' report published - A look at...

The GroupM ESP recently published it's ninth annual edition of Sporting Nation in The Making report. The report...

The Bridge Desk4 April 2022 12:16 PM IST

How a shoe transformed para-badminton star Nilesh Gaikwad's life

Struggling to find the right pair of shoes to pursue his sporting dreams, World No. 7 para-badminton shuttler Nilesh...

Sohinee Basu23 March 2022 3:21 PM IST

History on History TV: How Lakshya Sen's All England Open final oddly,...

The All England Open 2022 men's singles finals featuring Lakshya Sen and Viktor Axelsen will be aired on History TV 18 -...

Sohinee Basu20 March 2022 5:39 PM IST

How Apollo Tyres plans to repurpose tyres and create sports pitches

With a vision to make tomorrow sustainable, Apollo Tyres has repurposed tyres to give everyone access to sport and...

Sohinee Basu10 March 2022 6:42 PM IST

From solo climbing to cave diving: The most extreme sports in the...

Meant for the purest of adrenaline junkies, here's taking a look at the most death-defying, extreme adventure sports...

C.C. Chengappa14 Feb 2022 12:59 PM IST

Nesco's World of Sports exhibition seeks to promote fitness and aims...

Featuring the who's who of the sports industry, Nesco's World of Sports is set to be a holistic affair that offers...

Sohinee22 Jan 2022 10:37 AM IST

How Adidas floated a tennis court on the ocean before the Australian...

Floating a court on the Great Barrier Reef, sports apparel giant Adidas served up tennis on sea to raise awareness about...

Sohinee19 Jan 2022 9:25 PM IST

Global wellness technology leader Hyperice launches three new...

Hyperice today announced the launch of the new generations of its wildly popular Hypervolt and Vyper lines in India

The Bridge Desk11 Jan 2022 7:59 PM IST

"My game relates to #ChaseYourDream," says recent Padma Bhushan...

Aggressive and ever-passionate about badminton, Bridgestone India's brand ambassador PV Sindhu remains hungry for more...

Sohinee Basu19 Nov 2021 7:13 PM IST

The Role that commentators play in sports

Are you an avid sports fan who loves watching or streaming live games or playing online games on platforms like...

The Bridge Desk11 Oct 2021 12:49 PM IST

SportsApp ropes in PUMA India to Support 100Mn Gen Z athletes in India

Purpose-driven brand Puma has joined hands with SportsApp to support young and upcoming athletes of India.

Sohinee Basu21 Sept 2021 3:51 PM IST

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