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sports business
How Adidas floated a tennis court on the ocean before the Australian...
Floating a court on the Great Barrier Reef, sports apparel giant Adidas served up tennis on sea to raise awareness about...
Sohinee Basu
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Global wellness technology leader Hyperice launches three new...
Hyperice today announced the launch of the new generations of its wildly popular Hypervolt and Vyper lines in India
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The Role that commentators play in sports
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Sporjo joins hands with Leander Paes to create professionals to...
Indian tennis legend Leander Paes came on board as Strategic Advisor & Ambassador of Sporjo
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Why are decorated Olympians breaking up with Nike?
Decorated Olympians and athletes such as Simone Biles have joined the long list of names to shift from Nike
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Puma India has signed 15 Olympic-bound Indian athletes and three para athletes for the upcoming national and...
PTI
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Sony vs Star: Who is dominating the sports broadcasting game in
The tussle is very real between the sports broadcasting giants Sony and Star, who exercise a duopoly and fight it out...
Sohinee Basu
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Global Institute of Sports Business is here to shape your career
The enthusiasm and the fever of sports have dramatically taken an upward swing on the fluctuating graph with the season...
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