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Sports Market
How we created a business that makes Olympic sports marketable in...
Cricket accounts for 88% of the total Indian sports industry. In a cricket-loving nation where other sports need...
Shuvro Ghoshal
27 Sep 2022 12:19 PM GMT
Sahal Abdul Samad announces collaboration with Predator Energy
Predator Energy is also the official energy drink partner of Liverpool FC from the Premier League.
The Bridge Desk
20 Sep 2022 12:13 PM GMT
Scott Sports India partners with Ironman 70.3 Goa
Scott Sports India has joined hands with the endurance event Ironman 70.3 Goa as the official bike partner.
Press Releases
6 Sep 2022 11:22 AM GMT
How Athlete First Foundation plans to support Indian athletes and make...
The Athlete First Foundation is striving to ensure Indian athletes get sports science support and that their future...
Sohinee Basu
6 July 2022 11:56 AM GMT
Moneyball: Analysing the finances of the ISL and its franchises
A statistical study on the ISL clubs' finances and sporting performance throws up a few insights, but perhaps more...
The Bridge Desk
6 July 2022 8:17 AM GMT
How the IPL Media Rights Auction indicates a new era for sports...
IPL's growth as a sporting property has grown in leaps and bounds with money being pumped into it rampantly. With the...
Anubhav Roda
15 Jun 2022 9:07 AM GMT
IPL Media Rights deal fetches Rs 48,390 crore revenue
The BCCI on Tuesday reaffirmed its status as a cricketing behemoth by securing one of the biggest broadcast deals in the...
PTI
14 Jun 2022 6:08 PM GMT
IPL media rights value crosses INR 100 crore per match
The Indian Premier League's media rights auction witnessed a robust bidding for TV and Digital rights of the Indian...
PTI
12 Jun 2022 3:27 PM GMT
On IPL playoffs noon, viewership numbers of Women's T20 Challenge...
If the opening day of the Women's T20 Challenge fetched numbers because of evening timing and no-IPL action, Day 2 is...
Sohinee Basu
24 May 2022 12:39 PM GMT
CEAT Ltd has become the Official Strategic Timeout Partner for Women's...
Harmanpreet Kaur, Captain of Women's Cricket, has expressed her gratitude towards CEAT for supporting women cricketers
The Bridge Desk
23 May 2022 10:46 AM GMT
Disney Star announces the broadcast of My11Circle Women's T20...
The tournament to feature top players including Harmanpreet Kaur, Smriti Mandhana, Deepti Sharma, Sophie Ecclestone,...
The Bridge Desk
23 May 2022 7:26 AM GMT
"Red turns Blue" - RCB's social media turns blue in support of Mumbai...
RCB have published an open letter to the Mumbai Indians with #RedturnsBlue.
The Bridge Desk
21 May 2022 11:57 AM GMT
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