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How many medals must Paralympians fetch for brands to make a beeline?

As PV Sindhu and Neeraj Chopra graces countless fancy magazine covers, the Paralympians are a no-show in the brand...

Sohinee Basu5 Oct 2021 6:36 PM GMT

ISL: Odisha FC new deal hits back of the net for India-UK trade

Odisha Football Club has just signed a historic deal with British-based India Business Group (IBG) to cement further...

Siddharth Mishra28 Sep 2021 7:29 AM GMT

SportsApp ropes in PUMA India to Support 100Mn Gen Z athletes in India

Purpose-driven brand Puma has joined hands with SportsApp to support young and upcoming athletes of India.

The Bridge Desk21 Sep 2021 10:21 AM GMT

Virat Kohli joins Hyperice as an investor and global ambassador

Kohli will work collaboratively with Hyperice to further accelerate the wellness category as it begins its expansion...

PTI16 Sep 2021 4:18 PM GMT

ISL: Phone Pe becomes the official payments partner for Kerala...

As part of the partnership, PhonePe's logo will be seen on the back of the official KBFC jersey that will be donned by...

Press Release14 Sep 2021 6:07 AM GMT

31% of ads aired during the Tokyo Olympics comprised Indian athletes

When Indian athletes were not on the stadium aiming for the gold, they were on the screen in advertisements

Rajdeep Saha8 Sep 2021 1:09 PM GMT

"One Dream, One Lakshya" program launched to support future Indian...

The athletes will be provided intensive training for the Paris 2024 and Los Angeles 2028 Olympics among the five sports...

PTI3 Sep 2021 3:45 PM GMT

How Neeraj Chopra became the biggest name in Indian athletics

Neeraj Chopra's gold medal has boosted the morale of the entire nation. In the age of social media and instant hits,...

The Bridge Desk31 Aug 2021 5:00 PM GMT

National Sports Day: Why is it time to start talking about Esports?

It has been disregarded as a sporting non entity for a long time but Esports has made a case for itself over the past...

C.C. Chengappa29 Aug 2021 5:43 AM GMT

Sporjo joins hands with Leander Paes to create professionals to...

Indian tennis legend Leander Paes came on board as Strategic Advisor & Ambassador of Sporjo

Press Release26 Aug 2021 9:01 AM GMT

Odisha to invest Rs 693 crore to build 89 multi-purpose indoor sports...

The Odisha government announced that it will construct 89 multi-purpose indoor stadiums at different urban areas of the...

PTI10 Aug 2021 5:15 AM GMT

Bridgestone India's track-and-field program is bringing a revolution...

Bridgestone India's comprehensive track-and-field program is fuelling the dreams of Indian athletes at the grassroots...

The Bridge Desk6 Aug 2021 9:09 AM GMT

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