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IPL Media Rights: Sky Sports UK, SA's Supersport pick up bid document

The IPL media rights for the next five-year cycle, which might fetch the BCCI over Rs 50,000 crore, has attracted...

PTI5 May 2022 8:53 PM IST

MotoGP, Tata Communications renews pact, to increase viewership base

Tata Communications media edge services will allow MotoGP to continue to ensure excellent video quality

PTI4 May 2022 4:01 PM IST

Mumbai Indians most valuable IPL 2022 team, says Forbes report

Despite the horrendous season the Mumbai Indians is enduring they are valued at a whopping $1.3 billion.

The Bridge Desk27 April 2022 11:03 AM IST

TVS Motor Company, Petronas partner to form PETRONAS TVS Racing Team

TVS Motor Company, a leading manufacturer of two and three-wheelers, on Monday announced a partnership with Malaysian...

PTI25 April 2022 5:09 PM IST

Viacom18 announces launch of dedicated sports channel Sports18

Viacom18 today announced the launch of Sports18, the network's dedicated sports broadcasting channel.

The Bridge Desk15 April 2022 3:38 PM IST

71% IPL viewers get influenced by ads with Bollywood celebrities:...

A whopping 71% of the respondents surveyed said their buying decisions get influenced if there is a Bollywood celebrity...

The Bridge Desk14 April 2022 2:31 PM IST

Battle for supremacy of Sports brands in India ft. Puma, Adidas, Nike,...

While Reebok and Adidas entered India in the 1990s, Nike and Puma arrived in 2004 and 2005. But this is not the case...

Rahul13 April 2022 1:28 PM IST

FIFA rivals streaming companies with own soccer platform

“There is no plan to charge a subscription fee for the service"

PTI12 April 2022 6:28 PM IST

How did Puma ace the pandemic & their competitors in India?

In a Conversation with Puma India and Southeast Asia's managing director, Abhishek Ganguly explain to us how did they do...

Rahul8 April 2022 12:56 PM IST

Boost's latest campaign is an ode to the emerging superstars aka The...

Boost's latest campaign 'Stamina Stars' shows that 'Game chote bade ground ka nahin, Stamina ka hota hai'

The Bridge Desk6 April 2022 3:00 PM IST

Group M's 'Sporting Nation in the Making' report published - A look at...

The GroupM ESP recently published it's ninth annual edition of Sporting Nation in The Making report. The report...

The Bridge Desk4 April 2022 12:16 PM IST

Adidas unveils official match ball of 2022 FIFA World Cup

It is the 14th successive ball that adidas has created for the FIFA World Cup

PTI1 April 2022 3:42 PM IST

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