ARSHI YASIN

Founder & CEO

A computer engineer, who has always been enamoured by social media's ability to create stories and connect with others. She ultimately decided to develop a career in media & marketing before leaping into entrepreneurship. She has long held the view that sports can be a powerful force for social change, and this belief helped her create The Bridge, a thriving sports media outlet. We are vocal about lesser-covered sports in India, targeting the Olympics. The Bridge covers every non-mainstream sport, from Archery to Skiing to Athletics to Shooting to Boxing to Ice Hockey. The Bridge was set up to change the sports ecosystem and, most importantly, change how we view Indian sports.