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Skechers adds four Indian Runners to its elite performance roster

Skechers adds four Indian Runners to its elite performance roster

Priti Lamba, Dharmender Kumar, Lovepreet Singh and Aarti Pawara join the footwear brand’s athlete roster following the...
The Bridge Desk26 Oct 2026 8:48 PM IST
Kia India selects four ballkids for the Australian Open 2027

Kia India selects four ballkids for the Australian Open 2027

The national trials in New Delhi featured 60 shortlisted participants from Delhi, Mumbai and Bengaluru, with four...
The Bridge Desk26 Oct 2026 8:47 PM IST
John Abraham joins Indian Superbike League as strategic advisor

John Abraham joins Indian Superbike League as strategic advisor

The Indian Superbike League (ISBL) today announced actor-entrepreneur and one of India’s most-followed motorcycle icons,...
The Bridge Desk26 Oct 2026 2:41 PM IST
Getty Images files for bankruptcy as it moves ahead with restructuring

Getty Images files for bankruptcy as it moves ahead with restructuring

The visual-content provider, official photography partner to 135 major sports organisations, has entered Chapter 11...
The Bridge Desk24 Oct 2026 5:27 PM IST
ISRL season 3 auction to feature 56 riders from 21 countries

ISRL season 3 auction to feature 56 riders from 21 countries

The November 4 auction in Pune will see seven franchises build their squads from a pool of 146 registered riders across...
The Bridge Desk23 Oct 2026 9:09 PM IST
Lxme becomes Title Partner of Indian Women’s League

Lxme becomes Title Partner of Indian Women’s League

The multi-year Capri Sports deal marks a major milestone since the 15-year AIFF pact to develop the IWL and IWL 2.
The Bridge Desk23 Oct 2026 8:50 PM IST
Ganguly objects to the use of his Lord’s celebration in the film Doosra

Ganguly objects to the use of his Lord’s celebration in the film...

Former India captain alleges his identity was exploited in a film, as Luv Films claims its exclusive biopic rights were...
The Bridge Desk23 Oct 2026 8:36 PM IST
Nike returns to Indian franchise cricket as Mumbai Indians kit partner from 2027

Nike returns to Indian franchise cricket as Mumbai Indians' kit...

The multi-year deal covers Mumbai Indians’ men’s and women’s teams, including match kits, training apparel, and...
The Bridge Desk22 Oct 2026 8:00 PM IST
LA28 launches licensing programme to help Los Angeles small businesses

LA28 launches licensing programme to help Los Angeles small businesses

The Made for Two-Eight initiative will let eligible Los Angeles County small businesses sell locally made products...
The Bridge Desk22 Oct 2026 7:59 PM IST
Hockey India announces free entry for men’s Asian Champions Trophy

Hockey India announces free entry for men’s Asian Champions Trophy

All 20 matches of the October 27–November 5 tournament will be free to attend, with digital passes available through...
The Bridge Desk20 Oct 2026 8:08 PM IST
Ladakh unveils sports policy with ₹1 crore top reward, monthly scholarships

Ladakh unveils sports policy with ₹1 crore top reward, monthly...

The 2026 policy offers 12-month scholarships for medal winners, cash incentives of up to ₹1 crore, para-sport rewards,...
The Bridge Desk19 Oct 2026 7:50 PM IST
Kohler joins DP World India Championship as Official Partner

Kohler joins DP World India Championship as Official Partner

The kitchen and bath brand activates at Delhi Golf Club with a fan zone, a putting challenge, and an overseas trip...
The Bridge Desk19 Oct 2026 7:49 PM IST
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