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SBI Foundation partners with IIS to back 40 Indian track and field...

SBI Foundation joins Inspire Institute of Sport to support 40 Indian track and field athletes with world-class...

The Bridge Desk10 Sept 2026 9:51 PM IST

Evenflow & Reebok partner to expand sports & recovery range in India

Evenflow partners with ABG to expand Reebok into sports, fitness, and recovery gear across e-commerce and retail...

The Bridge Desk7 Sept 2026 8:34 PM IST

Gulf Pride launches ‘Kuch Behad Kar’ platform with MS Dhoni

MS Dhoni stars in Gulf Pride's new 'Kuch Behad Kar' campaign, connecting engine oil performance with the ambitions of...

The Bridge Desk7 Sept 2026 7:52 PM IST

JioStar secures Ligue 1 broadcast rights in India for the 2026–27...

Ligue 1 returns to Indian screens for 2026–27 as LFP Media partners with JioStar for broadcasting rights.

Mouli Verma4 Sept 2026 9:10 PM IST

TVS Motor renews partnership with Angkor Tiger FC for 2026-27 season

TVS Motor Company renews its Angkor Tiger FC partnership for the 2026-27 season, extending a Cambodian Premier League...

The Bridge Desk2 Sept 2026 9:26 PM IST

Decathlon partners with FirstCry to expand kids’ sports market in...

Decathlon Sports India partners with FirstCry to expand kids' sports products across India, offering its youth portfolio...

The Bridge Desk2 Sept 2026 9:17 PM IST

JSW Sports partners with Cricket Hong Kong as Commercial Partner for...

JSW Sports has partnered with Cricket Hong Kong as the exclusive Commercial Partner for the Hong Kong Sixes, marking its...

The Bridge Desk2 Sept 2026 9:08 PM IST

Conscient Sports appoints Abhishek Goel as CEO to strengthen...

Abhishek Goel joins Conscient Sports with over 23 years of experience as the organisation looks to strengthen systems,...

The Bridge Desk2 Sept 2026 6:38 PM IST

Indian entrepreneur Jai Agarwal acquires majority stake in Portugal's...

The new CEO aims to build a pathway for Indian and Asian footballers to develop and compete in Europe.

The Bridge Desk11 Aug 2026 3:35 PM IST

SBI Life named Principal Partner of India's para contingent for 2026...

The insurer will support the Indian contingent at the Commonwealth Para Games and Asian Para Games in 2026.

The Bridge Desk23 July 2026 8:59 PM IST

India's gaming revenue projected to reach $2.4 billion by 2029: Report

A new industry report says rising player spending and genre diversification are driving India's gaming market growth.

The Bridge Desk9 July 2026 1:16 PM IST

AM Green named title sponsor of Indian Golf Premier League, IGPL...

Hyderabad-based energy firm partners with IGPL to promote sustainability and expand global footprint.

The Bridge Desk30 March 2026 12:50 PM IST

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