Harmanpreet Kaur extends CREX partnership as brand ambassador

Indian women’s cricket captain Harmanpreet Kaur has extended her partnership with cricket analysis platform CREX, continuing as the brand’s ambassador for a third year.

Kaur first joined CREX as a brand ambassador in 2025. Under the renewed association, she will continue to feature across the platform’s digital campaigns, fan engagement initiatives and branded content, extending the partnership beyond a traditional endorsement arrangement.

The renewal gives CREX continued access to one of the most prominent faces in Indian women’s cricket as the platform builds its consumer presence around cricket data, analysis and fan engagement.

Kaur’s association with the platform began in 2025, when CREX brought her on board as its brand ambassador. The extension comes as women’s cricket continues to provide brands with a growing pool of athletes for consumer-facing partnerships.

The partnership also adds another digital engagement layer to Kaur’s commercial portfolio, with CREX continuing to use her presence across campaigns and content aimed at cricket audiences.

For CREX, retaining Kaur provides continuity to a partnership that began last year, while allowing the platform to maintain a recognisable sporting face across its marketing and fan-engagement activities.

The renewed association comes during a period of increased commercial visibility for women’s cricket in India, with national-team players increasingly featuring in brand campaigns across consumer categories.