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Harmanpreet Kaur extends CREX partnership as brand ambassador

Harmanpreet Kaur extends CREX partnership as brand ambassador

The Indian captain will continue to feature in CREX’s digital campaigns, fan engagement initiatives and branded content...
The Bridge Desk16 Sept 2026 7:58 PM IST
India sets up task force for Formula 1 revival

India sets up task force for Formula 1 revival

Sports Minister Mansukh Mandaviya on Tuesday announced a ten-member Task Force to assess the challenges and feasibility...
PTI15 Sept 2026 4:52 PM IST
HCL Group joins DP World PGTI as tour partner

HCL Group joins DP World PGTI as tour partner

The partnership will bring HCL Group’s institution-building and technology expertise to Indian professional golf,...
The Bridge Desk14 Sept 2026 8:52 PM IST
MCA to build ₹500 Crore corpus for Mumbai grassroots Cricket

MCA to build ₹500 Crore corpus for Mumbai grassroots Cricket

The Mumbai Cricket Association will build the corpus over 10 years, with interest from the fund supporting maidan clubs,...
The Bridge Desk14 Sept 2026 12:56 PM IST
Decathlon India’s B2B business grows 20-Fold, adds 10% to revenue

Decathlon India’s B2B business grows 20-Fold, adds 10% to revenue

The sports retailer’s wholesale arm now reaches 20,000+ pin codes, with Tier 2 and Tier 3 markets contributing more than...
The Bridge Desk14 Sept 2026 12:41 PM IST
BRICS backs India’s push for sports technology and manufacturing

BRICS backs India’s push for sports technology and manufacturing

The New Delhi declaration supports a Sports Technology Working Group and a Sports Goods Manufacturing Conclave.
Mouli Verma13 Sept 2026 6:30 PM IST
BRICS backs Indias proposal for Working Group on Sports Technology

BRICS backs India's proposal for Working Group on Sports Technology

The working group on sports technology was among the three key initiatives that Sports Minister Mansukh Mandaviya listed...
PTI12 Sept 2026 7:08 PM IST
F4 Indian Championship To Open 2026 Indian Racing Festival In Coimbatore

F4 Indian Championship To Open 2026 Indian Racing Festival In...

RPPL’s 2026 season will feature six F4 rounds and four Indian Racing League rounds, ending with both championships at...
The Bridge Desk12 Sept 2026 12:24 PM IST
Luis Vuitton owners take majority stake in HYROX at $700M valuation

Luis Vuitton owners take majority stake in HYROX at $700M valuation

The LVMH-backed investment firm is joining HYROX founders and WndrCo in a deal that values the fitness-racing property...
The Bridge Desk12 Sept 2026 12:22 PM IST
SBI Foundation partners with IIS to back 40 Indian track and field athletes

SBI Foundation partners with IIS to back 40 Indian track and field...

SBI Foundation joins Inspire Institute of Sport to support 40 Indian track and field athletes with world-class...
The Bridge Desk10 Sept 2026 9:51 PM IST
Evenflow & Reebok partner to expand sports & recovery range in India

Evenflow & Reebok partner to expand sports & recovery range in India

Evenflow partners with ABG to expand Reebok into sports, fitness, and recovery gear across e-commerce and retail...
The Bridge Desk7 Sept 2026 8:34 PM IST
Gulf Pride launches ‘Kuch Behad Kar’ platform with MS Dhoni

Gulf Pride launches ‘Kuch Behad Kar’ platform with MS Dhoni

MS Dhoni stars in Gulf Pride's new 'Kuch Behad Kar' campaign, connecting engine oil performance with the ambitions of...
The Bridge Desk7 Sept 2026 7:52 PM IST
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