Sports Market
Technosport launches its first flagship store in Coimbatore
Technosport's new flagship store in Coimbatore is a haven for fitness enthusiasts, featuring a wide range of high-quality and innovative activewear.
Technosport, a leading manufacturer of high-performance activewear launched its first flagship store in R.S. Puram, Coimbatore. The company also plans to open 15–16 new stores in the country by the end of this year.
Coimbatore has always been a key city for Technosport’s growth. "We are elated to launch our first flagship store in Coimbatore,” co-founder, Sunil Jhunjhunwala said, “This store will be the cornerstone of our wider business expansion plan. We intend to establish a greater brand presence by providing consumers a holistic experience of the brand thereby laying a strong foundation for long-term growth.”
More than just another activewear store, the Coimbatore flagship store is designed to cater to athletes, fitness enthusiasts and anyone who embraces an active lifestyle. Besides offering a complete range of Technosport’s high-performing activewear and athleisure, they also focus on innovative technologies that set them apart, making the shopping experience engaging and informative.
"With premium hands-on shopping experiences, we are apprehensive that these new stores will engage customers more and develop loyalty towards the brand,” Sumit Santhalia, Co-Founder & Director of TechnoSport added.
TechnoSport's CEO, Mr. Puspen Maity, emphasized the importance of providing customers with a hands-on experience, “Apart from the business perspective, we aim to showcase a larger-than-life experience of our products to consumers. Our exclusive stores not only help us to build the brand in the long run but to provide a real, hands-on experience which is important for an athleisure brand,” he said.
This year the brand is focusing on expanding its market in the Southern region, such as - Karnataka, Andhra Pradesh, Tamil Nadu and Telangana. For the new stores, different formats have been considered including flagship locations, high-street and mall stores, and shop-in-shop at sports destinations.
The opening of the flagship store in Coimbatore has paved the way for TechnoSport to expand in the Western and Northern regions of India in the coming year. As TechnoSport continues to expand its retail network, the brand remains committed to delivering high-quality, innovative activewear that empowers individuals to achieve their fitness goals.