Sports Market
Odisha FC renew Fast&Up Tie-Up as Official Nutrition Partner
The partnership extension brings the sports nutrition brand back as Odisha FC’s official nutrition partner for the 2026–27 Indian Super League season.
The agreement extends the association between the club and Aeronutrix Sports Products’ nutrition brand into another season. (Photo credit: E T SportsWorld)
Odisha FC have renewed their partnership with Fast&Up, with the sports nutrition brand continuing as the club’s official nutrition partner for the 2026–27 Indian Super League (ISL) season.
According to a report in SportsMintMedia, the brand would provide hydration and sports nutrition products intended to support players’ stamina, recovery and match readiness throughout the campaign. The financial terms of the renewed agreement have not been disclosed.
Fast&Up is operated by Aeronutrix Sports Products Pvt Ltd. The partnership continues an association that began during the 2025–26 ISL season, when Fast&Up joined Odisha FC as the club’s official hydration partner. Under that arrangement, the brand said it would provide hydration and sports nutrition products intended to support players’ stamina, recovery and match readiness throughout the campaign.
From hydration to nutrition
The change in partner designation from official hydration partner in 2025–26 to official nutrition partner for 2026–27 marks the continuation of Fast&Up’s relationship with the club under a broader nutrition-related category.
The company targets both professional athletes and active consumers, with formulations designed for use around physical activity and training.
In its earlier announcement, Odisha FC said the association was intended to support players during a competitive ISL campaign, with an emphasis on endurance and preparation. Fast&Up also described its involvement as a commitment to supporting performance, recovery and endurance.
The renewed partnership keeps the brand associated with Odisha FC as the club prepares for another ISL season. However, the available reports do not specify whether the new agreement includes additional product commitments, activation plans, branding placements or other commercial deliverables beyond the official partner designation.
Odisha FC’s commercial build-up
The renewal adds to Odisha FC’s commercial arrangements ahead of the 2026–27 campaign. The club and Fast&Up have not publicly disclosed the value of the deal, its duration beyond the stated season or further contractual details in the reports cited.
For Fast&Up, the agreement continues its association with a club competing in India’s top-tier domestic football league. For Odisha FC, it retains a partner operating in the sports nutrition category for the upcoming campaign.
The renewal therefore carries forward an existing relationship rather than marking Fast&Up’s first entry into the club’s partnership portfolio. The earlier tie-up was announced in April 2026 for the 2025–26 ISL season, and the latest agreement extends the association into 2026–27.