Sports Market
Jemimah Rodrigues joins Hero MotoCorp and VIDA as Brand Ambassador
The Indian cricketer's appointment comes as Hero expands its electric mobility brand into international markets.
For Hero, Rodrigues brings a prominent face from Indian women's cricket to its brand portfolio. (Photo credits: Jemimah Rodrigues/IG)
Indian cricketer Jemimah Rodrigues has been named brand ambassador for Hero MotoCorp and its electric mobility brand VIDA, adding another prominent sporting personality to the company's marketing portfolio.
Rodrigues announced the association through an Instagram post on Thursday, expressing excitement about partnering with the Indian two-wheeler manufacturer and its electric mobility business.
“New beginnings, new innings! Super excited to join @heromotocorp and @vidaworldofficial as their Brand Ambassador!” she wrote.
Calling Hero MotoCorp an iconic brand with a presence in India and international markets, Rodrigues added: “Excited to take the Hero spirit onto the field.”
The appointment brings together one of India's prominent women's cricket players and a company looking to strengthen its presence across conventional and electric two-wheelers.
Hero MotoCorp introduced VIDA in March 2022 as its brand for emerging mobility solutions, including electric vehicles. The brand has since developed its electric scooter portfolio and expanded its market presence.
The association comes at a significant point in VIDA's international expansion. On November 3, Hero MotoCorp announced that VIDA had officially begun operations in Europe, with customer deliveries commencing across European markets. The company made the announcement at EICMA 2026, alongside the unveiling of new products and mobility technologies.
For Hero MotoCorp, Rodrigues' appointment offers an opportunity to connect with cricket audiences and build visibility for both its established automotive business and its electric mobility offering.
The financial terms, duration of the association, and details of the upcoming campaigns featuring Rodrigues have not been disclosed.