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Home Sports Market Fast&Up is bringing a new revolution in sports nutrition

Fast&Up is bringing a new revolution in sports nutrition

Fast&Up works with the sole intention to provide nutrition support to the Indian athletes in their endeavour to take on the best in the world.

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Fast&Up India is an idea born out of a passion to offer a product that caters all the nutritional needs of athletes. Since its inception in the year 2015, Fast&Up has been working towards fuelling the sport of Indian athletes. 

With Indian athletes being empowered to compete on various platforms, the sports scenario is establishing a strong footing in the country. Fast&Up works with the sole intention to provide nutrition support to the Indian athletes in their endeavour to take on the best in the world. 

1) How did Fast&Up start its journey? What triggered the idea? 

Aeronutrix Sports Products Private Limited was founded four years back and is one of the fastest-growing nutrition brands in the country. It was launched in 2007 in Switzerland and came to India in 2015. We are proud to say that Fast&Up is India’s first effervescent sports nutrition brand. The idea for the brand was birthed by the belief that active living is important for the wellbeing of an individual. It is perceived that active living comes at the cost of a restricted lifestyle but the brand believes in making your daily nutrition a fun experience through tasty, effervescent and easy to use products.

‘Fast&Up’ is the flagship brand that has multiple products catering to performance in sport and intelligent nutrition supplements for an active lifestyle. We are proud to say that today Fast&up is favoured by sports-persons, health and fitness enthusiasts who have chosen to be active and live healthily.  

Swimmer Srihari Nataraj

2) How has Fast&Up grown into the biggest sports nutrition brand to support Indian Sports?

Fast&Up has started with one thing – interactions. We started with going to running communities and telling them about products, we worked on the ground level to build awareness on effervescence. We started attracting our first consumers in the running community through sampling, peer recommendations and amplifying using our digital marketing. 

Our notable clients are not only known names but for us, those have relentlessly pursued fitness every day and ensured that actively doesn’t stop. With respect to numbers, Fast&Up has grown more than 40% year on year and we can safely say today, it is one of India’s fastest-growing nutrition brands.

Pawan Sherawat
Kabaddi player Pawan Sherawat

3) What makes Fast&Up special in the Indian Sports context?

Fast&Up is the nutrition of choice for many, including National and International athletes in various sports such as Cricket, Soccer, Kabaddi, Cycling, and Athletics. Fast&Up is associated with the Board of Control for Cricket in India (BCCI) for the strategic supply of essential products to its various teams and all its bodies including India International Team (Men and Women, ODI and TC). 

The brand also supplies nutrition products for IPL, Ranji Trophy Teams, IFLISL, Pro Volleyball League, TN Premier League, Pune FC, IBC Pro Boxing I league, Pro Kabaddi League and many more. Fast&Up is one of the biggest brands in the running space and is associated with some of the best events in the country like the Airtel Hyderabad Marathon and Tata Mumbai Marathon. 

Since its inception in the year 2015, Fast&Up has been working towards fuelling the sport of Indian athletes. 

What makes it special is the fact Fast&Up focuses on Clean Nutrition. We are the only brand in the country to have the Informed-Choice certificate across our flagship products, an initiative we took to bring awareness to our athletes on the importance of certifications such as these. We believe that we are custodians of the athletes of our nation with respect to nutrition and take that role very seriously.  

4) Can you mention any unique campaigns on Indian Sports or Sportspersons undertaken by Fast&Up?

Sports campaigns and awareness of lesser-known sports in India has been our passion. We have worked with athletes across sports for campaigns such as #neverStopChallenge that saw over 2,000 entries in a week with people who are passionate about varied sports and believe in never stopping their quest of excellence. It is exhilarating to see how people relate to their passion for sports.

5) What are the best achievements of Fast&Up over the last 2 years?

Too many to be grateful for! We have worked tirelessly in the last 3 years with the running community of India and today are proud to be the official energy drink for all flagship events of the nation. We are the official energy drink for all running events by Procam International who host the biggest run of the country – Tata Mumbai Marathon. We were also the official nutrition for the first-ever Ironman 70.3 Goa which was a huge responsibility and a humbling experience. We are very proud to be the nutrition of some incredible athletes like Mayank Agarwal, Sathiyan Gnanasekaran and various others who have made the nation proud with their incredible performance.

6) What are the biggest challenges any brand faces while supporting Indian Sports? 

The biggest challenge would just be that till today, nutrition supplements are considered to be only protein-based. Today thanks to social media and more awareness, the misconception is slowly reducing and people are more knowledgeable and love to research nutrition, diet, and supplements before consumption. 

Sunayna Kuruvilla
Squash Player Sunayna Kuruvilla

 7) How do you contribute to the grassroots development of sports in the country?

Our support to the grassroots level is with our support to athletes, associations, and events that happen across the nation. As an emerging brand, we realise our responsibility towards the sports community and we strive to ensure we are always connected to the grassroots development of sports in the country. One of our personal projects is to fuel the finest athletes of India under our initiative called Fast&Up Fit Squad and apart from that we are official partners for initiatives such as Sports For All Foundation (SFA) among others to ensure we can be a part of an ecosystem that supports the development of sports in our nation.  

8) How do you see Indian Sports evolve in the coming years? 

Immensely. We are just starting as a country and the possibilities are endless! Support from education systems, government and families has increased and the future of our country is preparing to ensure Indians sports become a force to be reckoned with in the world. I am personally proud that both my daughters love sports and want to explore making it a career. It makes me extremely proud to see how she is further supported at school and among peers for the same.  

9) Where do you see Fast&Up contributing massively in the next 5 years? 

To fuel every amateur, professional and in-between athlete across every sport in every city, village, and corner of India. Our contribution will be considered achieved when we build a nutrition brand that is made in India for the athlete of India.  

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