There has been a 90% increase in the viewership of sports in television in the last four years with most of the cricketing events getting the majority of the views according to a report by Broadcast Audience Research Council (BARC).
The report said that the 2019 International Cricket Council’s Cricket World Cup match between India and Pakistan was the most-watched game between 2016-2019 garnering over 29 billion viewing minutes. It was also one of the top five events in 2019 that had garnered maximum views on television.
“Within sports, cricket retains its numero uno position; live crickets pockets 58% of the viewership. Beyond cricket, Kabaddi, Wrestling, and Football garner the maximum views and combined corner 85% of the views,” the report claims.
2019 was an important year especially for cricket, and the pink ball test match, which was the first of its kind, was played in India and was viewed by 43 million people. One of the major contributors is the biggest domestic sporting event, IPL which got even bigger in 2019. Last year, 424 million viewers watched live matches of IPL which is 51% of the total television viewing population.
Surprisingly, despite viewership growth in the last four years, the sports genre has been ranked last with only a percentage of total advertising volumes.