Kho Kho
Salman Khan joins inaugural Kho Kho World Cup as Brand Ambassador
Indian actor and superstar Salman Khan has joined hands with Kho Kho World Cup to promote the sport.
Kho Kho Federation of India (KKFI) today announced the onboarding of Indian superstar Salman Khan as the brand ambassador to promote the inaugural edition of the Kho Kho World Cup, set to take place in New Delhi between January 13th to January 19th, 2025.
The announcement was made during a media gathering at the National Players Training Camp taking place at the Jawaharlal Nehru Stadium, attended by KKFI President Shri Sudhanshu Mittal, KKFI General Secretary MS Tyagi along with the Indian Men's and Women's players and coaches.
Salman, expressed his excitement for the first-ever Kho Kho World Cup, recalling his history with the sport. The actor praised the initiative to host the World Cup in the nation's capital and said he is thrilled to see the sport spreading across the world.
"I am proud to be associated with the first-ever Kho Kho World Cup 2025! This is not just a tournament - it's a tribute to India's soil, spirit, and strength. All of us, including me, have played Kho Kho at one point in our lives," Salman Khan said in a message.
"It is a sport with non-stop action and relentless spirit that has already captured global attention. Let's come together and celebrate the soul of Kho Kho on the global stage," he further added.
The Kho Kho World Cup will see 21 Men's and 20 Women's teams competing in the week-long tournament, with seeing participation of 24 nations traveling for the tournament to India.
A demo match for both men's and women's teams, featuring star players like Pratik Waiker, Aditya Ganpule, Ramji Kashyap, Dilip Khandvi, Suyash Gargate, Gautam M.K., Sachin Bhargava, Vishal, Arun Gunki, Priyanka Ingle, Magai Majhi, Muskaan, Meenu, Chetra B, Nasreen, Reshma Rathore, and Nirmala Pandey was also organized.
The tournament is set to be a spectacle with a chance for fans all around the world to experience the thrill of the sport. The KKFI is also focusing on providing equal opportunities for all players, and hence, has set up an equal platform for both men and women.
KKFI President Shri Sudhanshu Mittal expressed gratitude to Salman and said that his presence will bring more eyeballs to the World Cup. "We express our gratitude to the superstar Salman Khan for lending time from his busy schedule to our beloved Matti Ka Khel His passion for the sport is truly inspiring and we are confident that he will bring interest from the entire nation towards the upcoming World Cup. We have left no stones unturned to make the inaugural edition of the Kho Kho World Cup a grand success and we cannot wait for the fans to witness what we have in store for them."
The Indian Olympic Association (IOA) has officially confirmed its partnership with the Kho Kho Federation of India (KKFI), pledging unwavering support for the event.
