ISL new-entrants East Bengal register with IFA as Shree Cement East Bengal Foundation

After last week’s announcement that East Bengal would be the 11th participating team of this year’s Indian Super League (ISL), the club has now re-registered with the Indian Football Association (IFA) as ‘Shree Cement East Bengal Foundation’.

A development of this kind was foreseen by football experts with a number of names being circulated in the media as potential options this past week. There has been massive curiosity too, regarding the structure of the club and the name which the club finally takes up, following on from Mohun Bagan’s rechristening as ATK Mohun Bagan after their merger with the 3-time ISL champions.

With West Bengal’s governing body approving East Bengal’s request of a name change on Thursday, it brings an end to this debate for the time being.

https://twitter.com/eastbengalfc/status/1310207626026704898

The club has also transferred 76 per cent of their sporting rights to the new entity apart from all of their assets and intellectual properties. However, on the footballing side of things, a decision on the moniker that the team will be using to compete in the ISL is yet to be taken and will be finalised in the coming days.

Earlier this month, East Bengal announced Shree Cement Pvt Ltd as its new investors in a bid to fast-track their entry into this season’s ISL. A bid was placed on behalf of the joint venture between the two entities which has since been accepted by Football Sports Development Limited (FSDL). With things now moving in a positive direction, the club, which is celebrating its centenary year, is now looking forward to wrapping up its transfer dealings and announcing a new head coach within the next few days.