The opening week of the Indian Super League (ISL) has witnessed a massive 16% rise in viewership during the first week as compared to the previous season. Starting on November 20th, the first week of the competition included eight matches including the much-awaited Kolkata derby.
The growth recorded is based on the average impressions of male viewers above 15 years of age from NCCS A and B from urban markets who watched the first eight matches live across 13 channels of the Star network. The increase in viewership has been universal with the Hindi speaking recording an 18% increase and the South Indian market observing a 14% growth in viewership.
“After a successful Dream11 IPL 2020, we laid emphasis on an enhanced viewing experience for football by stressing on product innovations, improved story-telling and fan engagement. We hope to maintain the momentum and build on the gains in viewership in Week 1," said the head-sports of Star India, Sanjog Gupta.
Though, unlike IPL the ISL doesn’t attract many advertisers, Star India is expected to gain around INR.200 crore in the form of advertisement revenues during the course of the tournament.
This season of ISL is being broadcasted live in a total of 83 countries across both, Television and digital platforms. Star India airs the tournament in a total of 7 languages, while it is also streamed live on Disney+ Hotstar VIP and JioTv.