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Adangatha Avesham: Indian Super League campaign to celebrate Kerala football

ISL Launches ‘Adangatha Avesham,’ a campaign celebrating Kerala’s passion for Football ahead of season Kick-off

Adangatha Avesham: Indian Super League campaign to celebrate Kerala football
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The film features IM Vijayan & PR Sreejesh.(Photo Credit: ISL)

By

Press Release

Updated: 11 Sep 2024 8:01 AM GMT

The Indian Super League (ISL) 2024-2025 season kicks off this week on Friday, September 13th and it promises to be bigger and better than ever before.

With a total of 13 clubs, this season is set to be more thrilling, competitive, and memorable, offering fans a spectacle like never before.

As anticipation builds, the ISL has launched a special campaign in Malayalam titled ‘Adangatha Avesham’, celebrating Kerala’s deep-rooted love for football.

The campaign highlights the football-crazy spirit of the region, where fans across generations come together to cheer for their teams, whether in stadiums, in front of giant screens, or on smartphones.

'Adangatha Avesham' film captures the essence of Kerala’s passion for football, featuring two sporting legends: football icon IM Vijayan & renowned hockey player PR Sreejesh.

Through their stories, the campaign showcases the undying dedication of Kerala's fans and players, portraying how football is more than just a game—it's part of the state's cultural identity.

The campaign reflects how Kerala’s fervor for football has contributed to their success in the league and continues to inspire future generations as they embark on the 2024-25 ISL season.

Speaking on the occasion, the legendary IM Vijayan spoke about Kerala’s rich talent pool,

“Some of the most talented players in the country are from Kerala, Kolkata and Goa. It’s a great thing that these youngsters are getting a chance to play in a professional setup as that of ISL.”

Meanwhile, Indian hockey fame PR Sreejesh said,

“Being a Malayali, football is there in my blood. I enjoy this game a lot. I’ve been watching football since childhood and IM Vijayan sir has been a childhood hero for me.”

With the ‘Adangatha Avesham’ campaign, the ISL honors Kerala’s undying love for football, uniting fans and players as they prepare for another unforgettable season of the Indian Super League.

Indian Super League

Indian Super League 2024-25 season will kick off on Friday, September 13, 2024, and Kerala Blasters FC will take on Punjab FC on September 15, 2024 at 7:30pm IST at the Jawaharlal Nehru International Stadium, Kochi.

The ISL will be available for free live streaming on JioCinema in English, Hindi, Bengali, and Malayalam.

It will also be broadcast live on Sports 18 — 3 (in English, Hindi, Bengali, and Malayalam) and Asianet Plus (Malayalam).

Additionally, select ISL matches will be shown live on Sports 18 — 1, Sports 18 — 2, and Sports 18 — Khel.

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