India Captain Gurpreet Singh Sandhu joins hands with KONAMI for holi celebrations

The worlds of football and esports are set to collide this Holi, as India’s gaming community gears up for a unique celebration.

A special eFootball™ campaign, running from March 1 to March 26, 2025, will bring together professional footballers, esports personalities, and gaming enthusiasts across the country.

Among the key figures involved are Indian football captain Gurpreet Singh Sandhu and professional esports player Jonathan Gaming, alongside other well-known gaming influencers such as Gamerfleet, Sharkshe, RK Reddy, Snax, and Eagle Gaming.

The initiative aims to create a bridge between traditional football and digital competition, tapping into the growing esports scene in India.

One of the campaign’s highlights is the "Goal Ke Rang" eFootball™ tournament, where participants will battle for the title of India’s eFootball™ champion and a prize pool of €1000. With esports gaining momentum in the country, this event is expected to bring together skilled players and casual gamers alike.

Sharing his thoughts on the initiative, Gurpreet Singh Sandhu emphasized the common ground between football and gaming. “Both demand skill, strategy, and passion—qualities that unite players on and off the pitch. This campaign is a great way to celebrate Holi with fans in a new and exciting way,” he said.

While esports star Jonathan Gaming is set to lead community engagement during the event, Gurpreet is expected to make a special announcement, adding an extra layer of anticipation to the campaign.

With esports seeing significant growth in India, initiatives like these further cement the link between mainstream sports and digital gaming. Industry experts believe that such events not only provide competitive opportunities but also strengthen the sense of community among gamers.