Garena Free Fire rivaling PUBG Mobile introduces Hrithik Roshan as a new character

Garena Free Fire created by 111 Dots Studio in Vietnam could be counting their lucky stars with the recent ban of PUBG Mobile in India. Free Fire recently launched their new Indian Character Jai who is based around Bollywood's finest action hero Hrithik Roshan.

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This partnership is the introduction of a new initiative that Garena have launched called "Be The Hero" which provides fans with the opportunity to play as Jai in-game. This collaboration with one of the world's most popular mobile games and India's biggest Bollywood stars such as Hrithik Roshan showcases the reach that gaming has within India as well as globally.

Garena with the partnership is making inroads trying to capture the Indian demographic and considering PUBG Mobile's ban in India seem most likely to capitalize on the mass migration that is set to take place.

Source: Free Fire

It will be interesting to see what other future collaborations games will come up with with respect to capture the wider Indian market. Agent Kohli perhaps?