- 1.1 billion video views across ICC digital channels
- Most watched women’s cricket match ever in Australia
- 5.4 billion viewing minutes in India alone
ICC’s digital channels were in overdrive during the 21 February to 8 March event in Australia, with an astonishing 1.1 billion total video views, making it the most watched ICC women’s event ever and the second most successful ICC event after the ICC Men’s Cricket World Cup 2019.
The figure was more than 20 times the video views delivered in the previous edition played in the West Indies in 2018 and 10 times the previous most successful women’s cricket event, which was the ICC Women’s Cricket World Cup in 2017.
As India made the final of the event for the first time, fans watched 1.78 billion viewing minutes of live match action on TV of that game alone. The figure is 59 times more than the final of the previous edition in 2018 between Australia and England, and comprised 35 per cent of the overall viewership for the tournament.
The digital streaming figures too were impressive in India, peaking at 3.1 million for concurrent users of Hotstar during the final.
In Australia, the average audience for the final was 1.2 million, making it the most watched women’s cricket match and the sixth-most watched cricket match ever on subscription television in Australian broadcast history.
ICC Chief Executive Manu Sawhney: “These quite outstanding broadcast and digital numbers demonstrate the power of women’s cricket to aggregate a huge global audience and engage fans. This undoubtedly consolidates our position as one of the leading women’s sports in the world and we want to build on the momentum from this event and create a long-term sustainable foundation for the game.
“We have built on the record-breaking success of the ICC Men’s Cricket World Cup 2019 and continued our focus on deepening engagement with existing fans and bringing new fans to the game with relevant, engaging content that goes beyond match highlights. Cricket fans want competitive cricket with context and the world’s best players did not disappoint in Australia earlier this year.”