Chess
15-yr-old Grandmaster Nihal Sarin bags biggest sponsorship deal since Viswanathan Anand
Akshayakalpa, India’s first Organic Milk Company, announces the 15-year-old Chess Grandmaster Nihal Sarin as its Brand Ambassador to further the brand Akshayakalpa as the fast-rising young organic milk company on the global stage. Nihal is the youngest Indian ever and third-youngest player in history to break the 2600 barrier in chess. This is considered to be among the biggest sponsorship deals for an Indian chess player after Viswanathan Anand.
Mr Shashi Kumar, Co-founder and Managing Director Akshayakalpa, said:
We are happy to announce Nihal Sarin as the new face of Akshayakalpa Organic Milk. What separates Akshayakalpa is the superior milk procurement process we have which results in organic milk that retains its original nutrients. This is key for the cerebral and physical growth of young children. Nihal is a great way for us to communicate this. His commitment to excellence on and off the board makes him an ideal youth icon. He embodies the spirit of perseverance, mental discipline, and natural flair, which aligns with the qualities of Akshayakalpa Organic Milk.
This new relationship is timed with Akshayakalpa’s next phase of growth in India, as the Bengaluru headquartered Organic Milk company is looking to significantly expand its presence in the South Indian metros, chiefly Bengaluru and Chennai. Akshayakalpa already has a subscriber base of more than 25,000 consumers in Bengaluru who avail door delivery of the premium organic milk products.
The current Asian Continental Blitz Chess Champion will be featured in new integrated campaigns to be activated across media platforms.
Akshayakalpa Organic Milk products’ hallmark has been the superior process the organization follows for procurement of milk. Zero antibiotics and growth hormones are used, and the fodder is grown by using purely organic methods. This results in the milk products retaining all the essential nutrients as nature intended, which is key to a young child’s brain development, chiefly Vitamin B12 in the Milk, and Mega 3 Fatty Acids in the Ghee.
In the process, the company directly pays Akshayakalpa farmers 69% of the price customers pay for its Milk Products.
The prodigious Nihal Sarin, with his chess-playing skills and consistently improving results in international tournaments, communicates the key attributes of Akshayakalpa Organic Milk products aptly.
Excited about joining hands with the company, Nihal Sarin commented:
I was surprised to learn that the food that we eat costs more to produce than what we pay to the farmers. Akshayakalpa is a model that can change that. In the process of procuring Organic Milk, the company is making a real difference to the lives of young children like me. I am honoured to be Akshayakalpa’s Brand Ambassador and will strive to help the company transform lives by spreading its brand on the global stage by doing what I love to do – play chess.
Speaking on occasion, Mr. Toni Pinto, General Manager – Finance, commented, “Akshayakalpa as a brand has now begun to expand its presence in South Indian metros, chiefly Bengaluru and Chennai. We have concrete plans to enter cities like Hyderabad in the near future. Nihal, with his fast-growing chess career, is a great way to present our brand to the Indian youth as he goes from strength to strength.”
Mr Anand Yadwad, Marketing Head, said, “Nihal already uses Akshayakalpa products, and he is a great fan of our Curd and Ghee. We at Akshayakalpa are fond of his natural talent. We are very happy about this Organic development of Akshayakalpa supporting Nihal and Nihal endorsing our products.”
About Akshayakalpa:
Akshayakalpa Organic Milk, founded by Shashi Kumar in 2010, is the first Organic Milk brand in India. The company manufactures, markets and sells Organic Milk products. The organic products include Farm Fresh Milk, A2 Milk, Curd, Ghee, Butter, Paneer, and Artisan Cheeses. The company sells its products in Bengaluru and most recently in Chennai with door delivery of Organic Milk Products to more than 25,000 customers.
About Nihal Sarin:
Nihal Sarin (born 13 July 2004) is a 15-year-old Indian Chess Grandmaster with a FIDE rating of 2610, making him India No. 11 and World No. 206 at this tender age. He crossed the 2600 rating barrier at 14 years 10 months, becoming is the youngest Indian in history, and the third-youngest player in history to do so. His blitz rating of 2685 already makes him World No. 49 and India No. 3 in the Blitz format. He won the 2019 Asian Continental Blitz Championships, becoming the youngest player in history to win the title. He is hailed by numerous chess pundits as one of the greatest natural talents in chess history. He was awarded the 2016 National Child Award For Exceptional Achievement by the then Indian President Pranab Mukherjee in a ceremony at the Rashtrapati Bhawan.
