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Home Basketball Satya Nadela's Microsoft signs multi-year deal with NBA

Satya Nadela’s Microsoft signs multi-year deal with NBA

On Thursday, Microsoft and National Basketball Association confirmed their alliance tagging Microsoft as the AI partner to NBA.

“We are thrilled to serve as the official AI partner of the NBA. Together, we’ll bring fans closer to the game and players they love with new personalized experiences powered by Microsoft Azure,” said Microsoft CEO Satya Nadella.

As Microsoft becomes the official Artificial Intelligence partner, it along with NBA digital will create a direct-to-consumer platform on Microsoft Azure that will use machine learning and artificial intelligence to deliver next-generation. And not only this, they will also incorporate various NBA’s products and services and personalised game broadcasts on the platform.

The NBA commissioner said, “This partnership with Microsoft will help us redefine the way our fans experience NBA basketball.”

Microsoft will become the entitlement partner of the NBA Draft Combine which will start next season and an associate partner of future marquee events, including NBA All-Star, MGM Resorts NBA Summer League and WNBA All-Star.

This move will let people customise their choices on the digital platform and localise experiences as NBA has a global fan base.

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