Athletics
Neeraj Chopra's brand value sees a substantial surge post-Paris Olympics
Neeraj Chopra's commercial value surged 40-50% post his silver medal performance at the 2024 Paris Olympics.
Neeraj Chopra's second Olympic medal - a silver - in Paris made javelin throw the most sought after sports among the Indians. (Photo credit: Paris Olympics)
With his silver medal win at the recently concluded Paris 2024 Olympics, Neeraj Chopra has become India's first track and field athlete to win medals in consecutive Summer Olympic Games.
It was a season-best throw of 89.45m from the Indian thrower securing his second medal at the Olympics.
Having consistently excelled over the years, Neeraj has completed the Javelin Throw with victories at the Asian Games, World Championships, Commonwealth Games, and Diamond League.
This historic achievement has not only cemented his status as India’s greatest track and field athlete but has also significantly enhanced his brand value, making him one of the most desired Indian sporting icons for brands across the spectrum.
Neeraj has been a top-tier ambassador for globally renowned brands such as VISA, Samsung, Omega, Under Armour, Coca-Cola, Britannia, and Bharat Petroleum, among others.
Furthermore, his historic achievement in Paris has led to a substantial 40-50% surge in commercial value. Leading brands across various sectors, including automobile, banking, logistics, real estate, and quick commerce, are eager to partner with Neeraj.
Sharing insights into Neeraj's brand value post-Paris, Karan Yadav, Chief Commercial Officer, JSW Sports revealed, "Neeraj is India’s most decorated athlete. His Gold and Silver medals in back-to-back Olympics are unprecedented for the country. He has been consistent in other major world events as well. Neeraj has a global appeal and if you combine his performances with his humble and authentic personality, there is truly no one else in sports who can make the same impact for brands across categories."
He further explained, "Leading up to the Paris 2024 Olympics, his endorsement fee was already at a premium. His Silver medal in Paris has made him India's greatest individual Olympian ever and that has increased his commercial value further. We are expecting to close a few deals in the coming weeks in certain key categories."
With the 26-year-old hinting that his "best is yet to come," Neeraj’s journey, both on and off the field, is poised to reach greater heights and it is an incredible opportunity for brands to closely associate with him for the next Olympic cycle, leading to LA 2028.
