Hero Motocorp comes on board as title sponsor for Hockey India League

World's largest manufacturer of motorcycles and scooters Hero Motocorp has been onboarded as the title sponsor of the Hockey India League for the next three seasons.

This strategic alliance between Hero MotoCorp and the Hockey India League aims to rejuvenate one of India’s most cherished sports, expanding its reach and fostering a vibrant platform for emerging talent.

The tournament, set to begin on December 28, 2024, will feature eight men’s teams and, for the first time, four women’s teams. The introduction of the Women’s Hockey India League marks a historic milestone in Indian hockey, underscoring a significant step forward for the inclusion and empowerment of women in sports.

Speaking on the partnership, Sanjay Bhan, Executive Vice President, of Hero MotoCorp, said, “Hero MotoCorp is deeply committed to nurturing and supporting sports globally, with a special emphasis on India. Hockey holds a unique place in our hearts, reflecting our nation’s rich sporting heritage. The Hero Hockey India League is more than just a competition - it’s a celebration of our shared passion for the sport, an inspiration for future athletes, and a unifier for communities. We wish all the participating teams and players the very best.”

Speaking about the association, Dilip Tirkey, Chairperson of the Hockey India League Governing Committee, said: "Hero MotoCorp has always been a pioneer in supporting Indian sports, and their association with the Hero Hockey India League will elevate the tournament’s stature."

Bhola Nath Singh, Member of the HIL Governing Committee, added, "Hero MotoCorp’s partnership is a testament to the growing popularity of the Hockey India League. Their support will not only enhance the league’s visibility but also strengthen the narrative of hockey as a unifying force in India."

The Hero Hockey India League is set to captivate fans through a wide array of platforms, including television, digital channels, and radio, ensuring that audiences remain connected to every thrilling match and moment. With Hero MotoCorp’s support, the league aims to nurture the sport, inspire future generations of players, and spotlight India’s hockey talent on the global stage.