Van Hawke Sports, the leading sports marketing agency specialising in sports sponsorships for brands, today announced it has expanded its global footprint with the opening of a new office in Hyderabad, India.
Van Hawke Sports is a leading sports marketing agency which provides specialised services in sports sponsorships for brands. Headquartered in London, UK, Van Hawke Sports operates an extensive global sports network which includes the world’s most prestigious organisations and talent, to deliver a carefully curated service for brands which is based on their marketing objectives whilst procuring the best sports sponsorship deals.
Plans to develop operations in India were initiated by the increasing demand from brand and sports rights holder clients. The new office in Hyderabad will primarily cater for partnership services and will act as the first base of manned operations prior to a full multi-city expansion taking place from Q4 2020, which will include cities such as Delhi and Mumbai.
Van Hawke Sports, CEO, Sunny Singh commented: “We are very pleased to officially announce the launch of Van Hawke Sports in India. Our expansion into the region has been the result of unprecedented demand from both international and domestic brands who are wanting to actively engage with Indian sports properties, to increase their brand awareness and acquisition rates in the local market. In addition, sports rights holders have been requesting for the company to have an Indian presence to allow us to better assist them with their ongoing brand partner requirements.”
Vibha Naikavare, Head of Indian Partnerships for Van Hawke Sports added: “The opening of the latest outpost of Van Hawke Sports in India is an important milestone for the company and allows us to continue providing our sector leading service to our brand clients and bridge the gap with prestigious sports properties. The company possess global sports sponsorship expertise, and we are very much looking forward to assisting with the education and development of the domestic market to better service those brands engaged within Indian sports and beyond.”
“The Bridge had a freewheeling conversation with Sunny Singh, CEO – Van Hawke Sports”
Q1: What’s the target of your first year of starting operations in India?
Our venture into the Indian market was a natural progression of the services we provide to both sports rights holders and brands. We have had a number of dealings to date within the domestic market and one common request was the need for the company to have a local presence. We are fortunate to have already built a sector leading team that operates solely within India, and we expect to hit the ground running, to continue serving our clients and facilitate partnerships between brands and the correct sports properties that best meet their objectives. Our first outpost is in Hyderabad, however we plan to add more in other cities by the end of the year.
Q2: Indian market is different & not that organised as compared to the UK. Have you taken this into consideration? If yes, would you like to share something on this.
Yes, this is something which we have taken into account and believe with our wealth of experience gained during our work with many international sports we will be able to add immediate value, convenience and choice to those brands seeking sports partnerships. Our aim is to bridge the gap between brands and sports rights holders via education. We plan to actively assist with the development of the Indian sports sector which is one of the fastest growing globally, and have a number of grass roots initiatives planned to support this.
Q3: Any specific plans for Olympic sports or globally famous sports like football, rugby and Adventure Sports?
Similar to other sports these particular facets provide a number of opportunities for Indian brands to meet their marketing and sales objectives. We currently operate an extensive global sports network of over 350 rights holders, and are already working within the categories mentioned. We plan to make these sports more accessible for those Indian brands seeking partnerships of this type and look forward to further assist the rights holders that operate within.
For further information please visit www.vanhawkesports.com