The coronavirus pandemic forced the world’s population to alter daily routines, including sports and physical workouts. With the world slowly returning to normalcy, sporting activities are once again making its comeback. Keeping that in mind, Fast&Up, India’s leaders in sports nutrition supplement brand, has come up with Week of Sports which is aimed at highlighting the brand’s stand by the variety of sports in India.
Fast&Up has been the market leaders in India who have stood by and supported multiple sports across the country. Week of Sports will be featuring their association not only with the popular sports like cricket, football, tennis, hockey, but also the lesser popular sports like kho-kho, kusthi, kabaddi, and even kalarippayattu – where they have time and again provided clean nutrition for athletes.
Fast&Up continues its meteoric rise in the Indian sports and active nutrition category and is admired and endorsed by elite athletes, nutritionists, and key opinion leaders. Today, Fast&Up enjoys being a trusted mass brand with its daily essentials range of products that help in daily health, immunity, and fitness. In a short span of time, the brand has grown leaps and bound to be associated with a majority of the famous sports clubs, leagues and franchises where they have been hydrating the athletes.
Through the Week of Sports programme, Fast&Up highlights some of the biggest partnerships built across multiple sports disciplines.
With a unique combination of associations, Fast& Up announced the first-of-its-kind official Nutrition Partner-Digital of three-time IPL champions Chennai Super Kings at Indian Premier League 2020, which was held in the UAE from 19 September – 10 November 2020. Indian Super League (ISL) franchise Mumbai City FC onboarded Fast&Up as its Official Sports Nutrition Partner for the 2020/21 edition. They also have been involved with Mumbai City’s grassroots initiatives and activities. Fast&Up also announced their partnership with Procam International in Airtel Delhi Half Marathon as the official energy drink partner for the 2020 edition which witnessed the best athletes from around the world, running alongside India’s national elite runners.
AsiaOne, which is an international media house and the only Business & News magazine with Pan-Asia presence recently recognised Fast&Up as India’s emerging Sports Nutrition supplement brand also felicitated it with India’s Fastest Growing Brand 2020- 2021 Award.
Fast&Up was first developed and launched in 2007 in Switzerland and came to India in 2015. It was the same company, which brought India’s first effervescent Curcumin using its innovative Swiss technology.
Their high-quality scientific ingredients and high-quality manufacturing method yield products that were never seen in the country before. Fast&Up works with the sole intention to provide clean nutrition support to the Indian athletes in their endeavour to take on the best in the world. It provides a wide array of products like Vitamin C, energy gels, calcium supplements, magnesium supplements, hydration drinks among others and is present across India in 20,000+ pin codes.
After partnering with some of the most recognised and top sports brands across the country, Fast&Up continues to support to the long lost sports and convey a message to India that no matter how small or old these sports are, Fast&Up will always root and hoot for them too.
Stay tuned on The Bridge from 18th to 24th of January for further updates on Week of Sports.