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Sports Market

Sports sponsorship in India grew by 17 percent in 2019: Report

According to the report, cricket was the major source of the growth. The major push came from on-ground sponsorship around India's premium T20 league, the Indian Premier League and the ICC Cricket World Cup which was held in England and Wales.

First-ever national sports seminar hopes to enrich sporting culture in India

The event was organised collectively by the NGO, Sports-A way of life and IMT, Ghaziabad.

Manika Batra becomes latest face of sports brand ASICS

Manika Batra has signed to become the face of ASICS sportswear.

PUMA opens unique tech-enabled experience store in Bengaluru

PUMA has introduced one of a kind, flagship store in Bengaluru, India.

Suzuki India launches campaign for real-life sports heroes

The campaign named ‘Swift Limitless Stories’ is created by Dentsu Impact.

Domestic sports leagues won’t help India win at world stage — Group M’s Vinit Karnik

There is a lack of clarity when it comes to what defines a sport in our country. Is it about monetising the game, or is it being competitive and trying to win medals?

Government sanctions Rs 7.87 crore for Khelo India athletes

The Sports Ministry has sanctioned a sum of Rs 7.87 crore as an out-of-pocket allowance for athletes training in 99 Khelo India academies and other centres across the country.
Fitso owners

Fitso Sports: Swimming into new territories, towards a fitter India

Fitso, which set its wheels into motion in 2015 in the heartland of Delhi-NCR has now encompassed an impressive base of 12,000 regular subscribers.

All India Gaming Federation CEO Roland Landers opens up on future of India’s gaming industry

With Olympic bodies like IOC, Olympic Association of Asia coming out in support of eSports more and more people are taking the sport seriously.
Image source: Facebook

Byju’s billionaire Raveendran urges employees to be motivated by Messi, Federer

One cannot help but be in harmony with the kind of benefits that team sports have to offer - competence, character, confidence and other components of positive growth.

Sporthood: Achieving fitness through sports in the quest of leading an active lifestyle

Sporthood was formed nearly five years ago but now boasts of having 14 sports clubs in Bangalore and 5 in Kochi with at least two new clubs scheduled to open in September.
Image source: Google / Shutterstock

Sportseed: A community sowing seeds to nurture Olympic spirit among children

In an era where children are no longer enamored by the idea of playing games that do not take place via the media of virtual technology, organisations like Sportseed are working towards promoting an atmosphere for Olympic sports and providing counsel and designing custom sports programs that can be implemented in schools.

The future of Fantasy Sports in India


Neeraj Chopra recommended for Khel Ratna by AFI

Neeraj Chopra
Star javelin thrower Neeraj Chopra was on Saturday recommended for the coveted Khel Ratna Award by the committee constituted by the Athletics Federation of India (AFI) for the third time in a row. The 22-year-old Chopra is the only track and field athlete to be...
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