Crowdfunding is fuelling growth of Indian sports, one dream at a time

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From being a sports-watching nation to evolving into a sports playing nation, India has come a long way. But the one thing that unites the country is its passion for sports. While cricket dominated the populace, we are now slowly extending the bounds of our love to all other sports.

A domain of passion and dedication, the Indian sports landscape is full of amazing talent and incredibly motivated young athletes with strong mettle and perseverance. But for an unfortunate lot, financial constraint is all it takes to shatter the dreams of golden glory.

Digital crowdfunding is an internet phenomenon where people come forward to crowdsource financial support to help those who are in need. Crowdfunding is used for a multitude of purpose like medical crowdfunding, start-up crowdfunding, NGO crowdfunding. This procedure can be used to give an impetus to sports as well as helping young athletes. Sports crowdfunding works on the simple idea of connecting these talented youngsters to those willing and capable of helping them overcome hindrances. People contribute smaller amounts to make a big dream possible.

Milaap, South Asia’s largest crowdfunding platform, is leading its way in sports crowdfunding and are helping fulfilling sporting aspirations one dream at a time, one athlete at a time. Over the years, Milaap has supported plenty of causes related to sports. We take a look at Milaap’s most successful and heartwarming campaigns that has made a stark difference.

The Usha School of Athletics, started by PT Usha in 2002 have been constantly harbouring budding athletes, providing them with training, shelter and food at absolutely free of cost. While most kids who train here have tremendous potential, they mostly belong from underprivileged backgrounds. PT Usha initiated a fundraiser on Milaap to raise funds for her school and she raised close to INR 30 lakhs where 1100 supporters came together for a common cause.

Another story which turned eyes was when Milaap extended help to Indian origin footballer Brishti to play in the La Liga. In September 2018, she got an invite to represent Madrid Club de Fútbol Femenino in La Liga Division 1. Brishti was selected to train with Madrid CFF and DSEDU Soccer where she lived and played at the academy. However, the process of migrating to Spain came at a cost which was more than what Brishti’s family could afford. She narrated her story on Milaap by starting a fundraiser and received 3.6 Lakh through crowdfunding.


A third instance is R. Gokul, a 21-year-old athlete from a remote village in Palakkad, Kerala, who has been consistently winning medals in state-level and national level Special athletic meets for the past few years. Gokul recently qualified as the national champion and represented India at the ‘Special Olympics World Games Abu Dhabi 2019’ in the 100 m & 200 m sprint events. Son of a tailor and a daily wage labourer, equipment and training facilities required were beyond his financial abilities. Milaap once again was the benefactor and raised a sum of 2 lakh. Gokul went on to win silver for India at the Special Olympic World Games in Abu Dhabi.


The story of Venugopal Chandrashekhar is an inspiring one as well. Affectionately known as Chandra, Venugopal is a former Indian Table Tennis Player and an Arjuna Award winner. Just 16 days after winning Arjuna Award, he slipped into coma after a freak hospital incident. His career was cut short and he was left with permanent movement related disabilities. But that couldn’t deter him, as he set up an academy to coach and mentor young Table Tennis players. He is currently raising funds through Milaap to build basic infrastructure and amenities in his academy.


A success story at the National level, Swathi is an Asian Powerlifting Medalist from Mangalore and has been selected to represent India at the Commonwealth Powerlifting Championship, in Canada this September. However, Swathi’s journey hasn’t exactly been smooth sailing and she had to face obstacle due to monetary issues. But with help of Milaap she managed 200 supporters who contributed INR 2.6lakhs. More donations are coming in and by August she hopes to raise enough required for her participation in Canada.

Today, crowdfunding remains one of the biggest players of driving financial support to individuals in need and it’s growing every day in leaps and bound in the sports industry as well. You can also help budding athletes from India by crowdfunding for them. Reach out on Milaap and help them make the nation proud.