Badminton: Details of PV Sindhu’s multi-crore deal with Chinese sports brand Li-Ning

Image: Li-Ning

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Last month, Indian shuttler Srikanth Kidambi signed a deal with Li-Ning which constituted an offer of Rs 35 crore over a period of four years by the Chinese company last month. Now, fellow shuttler PV Sindhu has been roped in by the brand. She has reportedly signed a whopping four-year sports sponsorship deal amounting to Rs 50 crore with Chinese sports brand Li Ning as reported by PTI.

“Sindhu’s deal is one of the biggest in world badminton. It is close to Rs 50 crore for sponsorship and equipment,” Mahender Kapoor, director, Sunlight Sports Pvt Ltd, the multi-national exclusive partner of Li-Ning in India, said to PTI.

“It will be a deal which is very close to Puma’s deal with Indian cricketer Virat Kohli in terms of yearly sponsorship. Sindhu will get Rs 40 crore as sponsorship while the rest will be for equipment, so it is close to Rs 50 crore,” Kapoor claimed.

Sindhu returns to Li Ning after being previously associated with them for two years in 2014-15 which was for a sum of Rs.1.25 crore a year. In 2016, she had reverted to Yonex for a Rs 3.5 crore per year contract for a period of three years.

Comparing her deal with cricketer Virat Kohli, the Indian captain’s terms with Puma was a reported deal of Rs 100 crore endorsement deal for a period of eight years, which translated to 12.5 crore per year.

Li-Ning have also reportedly roped in the Doubles pair of Manu Atri and B Sumeeth Reddy for an amount of Rs 4 crore each for two years. Additionally, the list includes shuttler Parupalli Kashyap who has reportedly been offered a deal for Rs 8 crore for two years. Li-Ning also came on board with the Indian Olympic Association last year with a view to provide athletes and coaches with competition and training gear for the Tokyo 2020 Olympic Games.

Sindhu was listed as the world’s seventh-highest paid sportswoman on the Forbes list last year.